And that's just what Chris Emami did, after his tremendous success leading Tim Surridge's campaign for OUSD Board President.
This case study succinctly outlines how Surridge, "a relative unknown in political circles" who got into the campaign late, filing his papers on the last possible day with "no money raised for his campaign at that point," miraculously rose to defeat the nine-year incumbent, Kimberlee Nichols.
Wow! How did he do it? Why, he produced television commercials! And direct mail! And more. But, gosh, those cost a lot of money...
How were they funded? Well, let's just refer to an earlier article posted in the Foothills Sentry (which you'll find below, for your reading pleasure.)
In the meantime, check out what a great campaign manager Chris Emami is: http://www.custom-campaigns.com/content/new-study/Tim%20Surridge%20Case%20Study.pdf